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Element of Success

Brief copy of the element of success your customer will experience

Element of Success

Brief copy of the element of success your customer will experience

Element of Success

Brief copy of the element of success your customer will experience

What is costing your customers to not do business with you?

This is the stakes section. Use langugage from your failure bucket that you came up with in your Brandscript.

Bold header

A specific pain your customer is experiencing

Bold header

A specific pain your customer is experiencing

Bold header

A specific pain your customer is experiencing

Bold header

A specific pain your customer is experiencing

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What value will your customer receive if they do business with you?

This is the stakes section. Use langugage from your failure bucket that you came up with in your Brandscript.

GCOOS

Value Header

A specific value your customers will experience when doing business with you

Value Header

A specific value your customers will experience when doing business with you

Value Header

A specific value your customers will experience when doing business with you

Authority

Logos of past clients

For B2B customers, you can demonstrate authority by showcasing logos of companies you’ve served or for B2C you can use this area to highlight logos of prominent outlets that you’ve been featured on,

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Testimonials

Our Happy Clients

Your process plan

Feel free to include brief sub-text here to further clarify the ease of doing business with you.

Process Plan Step 1

Description of the process plan

Process Plan Step 1

Description of the process plan

Process Plan Step 1

Description of the process plan

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Your brandscript paragraph

This long paragraph comes from your Brandscript Script, where you’ll write At (your company name)we know that you want to be (an aspirational identity). In order to that, you need (what your customer wants). The problem is (external problem), which makes you feel (internal problem). We believe (philosphical problem). We understand (empathy statement), which is why we (authority).

Here’s how it works: Step 1. Step 2. Step 3. So (call to action), so you can stop (failure) and start(success).

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Your Lead-Generating Asset

Your Lead-Gen Catchy Title Here

A brief description of your lead-generating asset (PDF, Checklist, or Video)

Chris Wachtler Law
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