The Bald Beauties Project was conceived and created by Kelsey Taylor Luria during her treatment for Acute Myeloid Leukemia. Although Kelsey lost her battle with cancer, her spirit, legacy and desire to positively impact the lives of children with cancer lives on through the Bald Beauties Project.

Joker Media developed a website that not only honored Kelsey, but all of the ‘Bald Beauties’ who grace the website. Each model has a personal page with a gallery of their images and their important story. The site also notifies the public of upcoming events and lists educational information.